Haier’s Odyssey in the Middle East and Africa: Forging a Global Brand through Localized Innovation. Various Arab news Haier’s Odyssey in the Middle East and Africa: Forging a Global Brand through Localized Innovation. Karren Franco 18 October، 2023 QINGDAO, China — For Chinese companies, planning localization layout in the local market to quickly enter and... Read More Read more about Haier’s Odyssey in the Middle East and Africa: Forging a Global Brand through Localized Innovation.