Running from 1 PM to 9 PM, the event welcomed an influential mix of international designers, buyers, media, and digital creators, reinforcing PMFW’s role as a key platform for brands seeking global expansion and cross-cultural collaboration.
The afternoon featured a series of thought-provoking discussions at the intersection of technology and human creativity. Panels included “The Influence Impact: Beyond the Feed,” exploring the evolving role of digital influencers, and “What AI Can’t Fix?: Intelligence vs Intention,” which examined the ethical and creative implications of artificial intelligence in design. Later sessions, “The Future Vision: Is ‘Modest’ the New Standard for Luxury?” and “One Stage, Every Story,” highlighted the future of modest fashion and the rich diversity of cultural narratives shaping the global fashion landscape.
The runway remained the centerpiece of the day, featuring multiple vibrant sessions that showcased a rich tapestry of global talent. The collections presented a diverse range of artistic visions:
- Sedzda Couture (Serbia): The luxury fashion house is known for architectural designs and refined craftsmanship that celebrate modesty as elegance.
- Nada Puspita (Indonesia): A leading brand founded in 2015 with 24 stores across Indonesia, globally recognized for its feminine aesthetic and empowering designs.
- Soutoura (France): A slow fashion brand that blends Parisian street style with refined elegance for a contemporary modest look.
- Hindami (Qatar): Founded by Sara Al Muhannadi, offering high-quality abayas and jalabiyas that cater to both elegant and casual wear.
- Miha (Turkey): Founded in 2016 by Hicran Onal, known for harmonious designs and elegant tailoring “designed with love.”
- Roqaia Fashion House (Kuwait): Launched in 2018, designer Roqaia transforms her cultural connection to turbans into pieces that celebrate identity and tradition.
- Hilal Oğuzkan (Turkey): Focuses on architectural silhouettes and timeless design, positioning modest fashion within the realm of global luxury.
- Flaunt Archive (Nigeria): An art-driven brand inspired by storytelling and building deep, personal connections with its customers.
- Tamara Press (Spain): Presented the “BLING” collection, combining structured tailoring with bold, maximalist sophistication for the modern woman.
- Ozoda (Uzbekistan): Founded in 2004 by Ozoda Iskhakova, the showroom blends Eastern heritage with artisanal fabrics and modern luxury.
- Arsumerzaeva (Russia): Maryam Arsumerzaeva’s “AM” collection features handcrafted headwear and clothing made from premium materials.
- Summer Evenings (USA): Founded by influential name Summer Albarcha, this Syrian-American brand offers elevated evening wear produced ethically in Türkiye.
- Garzia (Turkey): Creates refined pieces that blend cultural heritage with modern elegance to empower women with grace.
- Afrik Abaya (Nigeria): Debuted the “MATA” (Women) collection, using flowing silhouettes and shifting colors to reflect the stages of life and resilience.
“We closed the first day enriched by global modest fashion trends, while creating a dynamic platform for meaningful connections. Celebrating culture, innovation, and inclusivity, we proudly welcomed voices from over 20 countries.” said Ozlem Sahin, CEO of Modest Fashion Weeks by Think Fashion.
The event’s commitment to excellence was further echoed by its official partners. Burak Kurt, Academy Manager of Alix Avien Paris, added: “We are thrilled to be part of this journey where beauty and modesty converge. At Alix Avien, we believe that self-expression has no boundaries, and providing the artistry to complement these incredible designers is a testament to the inclusive future of the global beauty and fashion industries.”
Day 1 of PMFW 2026 set a high bar for the remaining days, demonstrating how modest fashion continues to define the future of the industry, where technology, influence, and heritage converge to shape an inclusive, global narrative of style.
About Modest Fashion Weeks by Think Fashion:
Global Modest Fashion Weeks by Think Fashion event series is the pioneer of the famous “modest fashion week” concept and the leading global platform dedicated to showcasing the creativity, diversity, and innovation of modest fashion. Launched in 2016 in Istanbul, the series has since organized 10 editions in major fashion capitals including London, Dubai, Abu Dhabi, Istanbul, Riyadh, Amsterdam, Jakarta and is now headed to Paris for its 11th edition.
Since its inception, MFW has revolutionized the modest fashion industry, offering a unique stage for designers, buyers, influencers, press, and modest fashion enthusiasts from around the world to showcase their talents and connect with an international audience.
For more information, please visit www.modestfashionweeks.co.
About Think Fashion:
Alongside being the founder and the pioneer of the Modest Fashion Weeks concept, Think Fashion is a group company with years of experience in modest fashion offering B2B solutions in fashion trade, sales agent for global retailers, textile sourcing and production. Think Fashion sub-companies play a key role in defining the needs of the industry and providing solutions. For more information, please visit www.thinkfashion.co.
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