DUBAI, United Arab Emirates
This pineapple variety will be available only on talabat mart for a limited time.
Fresh Del Monte Produce Inc. (NYSE: FDP), a global leader in fresh produce and the world’s only grower of the patented Pinkglow® pineapple, is expanding the global footprint of its premium pink-fleshed fruit with an exclusive launch in the United Arab Emirates. Beginning June 4, consumers in the UAE can purchase Pinkglow® pineapples only on talabat mart, the quick-commerce arm of talabat, the leading on-demand delivery platform in the MENA region.
With its vibrant pink interior, delicate sweetness, and striking presentation, Pinkglow® pineapple has captivated global audiences since its debut. The pineapple is the result of over 16 years of research and development and is exclusively grown in Costa Rica and distributed by Fresh Del Monte, whose vertically integrated operations ensure rigorous quality, sustainability, and flavor standards from field to shelf.
Until now, the Pinkglow® pineapple has only been available in select markets across North America and Asia, making its arrival in the UAE a major milestone in its global expansion.
In the UAE, the Pinkglow® pineapple will be:
- Available only on talabat mart for six months.
- Sold in limited quantities weekly.
- Priced at AED 125 (approx. USD 34), positioning it as a premium fruit experience.
- Delivered in bespoke packaging, reinforcing its status as a giftable, must-try delicacy.
“This launch is a continuation of our mission to reimagine how the world experiences pineapples,” said Racha El Aawar, Fresh Del Monte’s Director of Regional Marketing in the Middle East. “We’re not just selling fruit—we’re curating indulgent, memorable moments rooted in decades of agricultural innovation. talabat mart’s reach and cultural resonance in the UAE make them the perfect partner to introduce the Pinkglow® pineapple to consumers in the Middle East.”
Alix Julien de Zelicourt, General Manager, talabat mart said, “At talabat mart, we take pride in consistently unearthing unique and premium products for our customers; a true reflection of our pioneering spirit. The Pinkglow® pineapple celebrates this: bold, vibrant, and extraordinary. We’re proud to be the only platform bringing this iconic fruit to customers in the UAE.”
Since its debut, Pinkglow® pineapples have become a global phenomenon, embraced by celebrities, tastemakers, influencers, and event planners for their visually stunning pink flesh and vibrant aesthetic. Whether served at luxury brunches, styled on social feeds, or gifted as a statement piece, Pinkglow® pineapple delivers both flavor and flair.
Today, Fresh Del Monte remains the unrivaled leader in the global pineapple category, offering proprietary varieties like Honeyglow® pineapples, Rubyglow® pineapples, Pinkglow® pineapples, and the DM Zero® pineapple—each designed to elevate taste, appearance, and appeal to different consumers. The company’s vertically integrated model enables rapid innovation and quality control across the supply chain, responding to evolving consumer preferences with unmatched agility.
