with UAE Sales Exceeding 2,000 as Market Demand Strengthens in the Middle East
Abu Dhabi, UAE – ROX Motor, a global luxury new energy vehicle brand committed to becoming the leading new energy vehicle brand for outdoor lifestyle enthusiasts worldwide by 2030, announced at Auto Shanghai 2025 that its global deliveries have surpassed 10,000 units, marking a new milestone in the brand’s growth journey.
In the UAE, one of ROX Motor’s key overseas markets, ROX 01 continues to earn widespread recognition for its robust all-terrain capabilities, refined driving experience, and versatility across diverse outdoor scenarios. To date, over 2,000 units have been sold in the UAE, placing it among the top five best-selling luxury all-terrain SUVs in the market. Notably, ROX 01 has also been selected as UAE MOI Vehicle, further affirming the product’s strength and reliability.
“Innovation and a global outlook have shaped our path from the start,” said Jarvis Yan, Founder and CEO of ROX Motor. “Surpassing 10,000 global sales marks an exciting milestone – but it’s only the beginning. As we look ahead, the Middle East will continue to be a key pillar of our international growth. It is fast-moving, forward-thinking, and aligned with our vision for intelligent mobility.”
About ROX Motor
Founded in 2021, ROX Motor is committed to becoming the leading new energy vehicle brand for outdoor lifestyle enthusiasts worldwide by 2030. In August 2023, the company launched its first model, ROX 01 – a luxury all-terrain SUV that seamlessly integrates everyday comfort, off-road performance, and versatile outdoor lifestyle experiences. By December, customer deliveries began, offering users a vehicle equally suited to urban commuting, long-distance travel, wilderness expeditions, and immersive camping adventures. In April 2024, ROX Motor made its international debut at the Abu Dhabi Auto Show with ROX 01, marking the start of its global journey – rooted in China, envisioned for the world. To date, ROX Motor has entered nearly 30 global markets across the Middle East, Central Asia, and Africa, earning widespread recognition and acclaim from local consumers.
For more information, please visit: https://www.roxmotor.com/en
