Dubai, UAE, 01 November 2023: Honda Motorcycle is gearing up to unleash an exhilarating season of motorbiking excitement as sponsors of the Dubai Endurocross Championship (DEC) held on the tracks at MX Ride Dubai from November 2023 onwards to April 2024, featuring its CRF line up; CRF 250R, CRF 450 R and CRF 450X. The competition draws motorcycle enthusiasts and industry competitors alike, making it an essential platform for Trading Enterprises Honda’s continued engagement with the motorcycle community.
The Dubai Endurocross championship, held exclusively in the MX Ride desert tracks, is tailored for dirt bike and motorcycle racing enthusiasts. Designed for off-road adventures, the Honda CRF line up boasts the power and agility needed to conquer the challenging terrains of the MX ride track, complete with high jumps and obstacles.
Honda’s sponsorship is a collaboration aimed at providing comprehensive support to Honda motorcycle owners with onsite services, ensuring riders receive the highest level of care at the event.
Furthermore, the competition is open to public and Honda will place a dedicated tent where attendees can expect personalised assistance, enticing giveaways, and a demo of CRF bikes, allowing enthusiasts to experience the thrill first-hand.
With a total of 4 races and winners crowned at each race, the competition promises adrenaline-pumping action. Scheduled on a monthly basis from November onwards, the races will take place on the following dates, at the Desert Campus Margham, Location on Google Maps here.
- Race 1: November 4th, 2023
- Race 2: December 2nd, 2023
- Race 3: February 3rd, 2024
- Race 4: April 28th, 2024
About Trading Enterprises Honda
Trading Enterprises Honda, part of Al-Futtaim Automotive, is the sole UAE distributor of Honda vehicles, motorcycles, marine engines, power products, and parts. Recognized as one of the largest independent Honda distribution companies in the world, Trading Enterprises Honda is supported by an expansive network of modern showrooms, after-sales facilities, and retail Parts counters located across the UAE.
About Al-Futtaim Automotive
Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognized automotive brands and services.
Operating in 10 countries across the Middle East, Asia, and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span the distribution of new and used vehicles, manufacturing, leasing, and aftersales.
Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators, and contractors alike, and strives to become the leader in tailor-made mobility solutions
About Al-Futtaim Group
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.
Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. By upholding our values of respect, excellence, collaboration, integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day