Natural Diamond Council, the authoritative resource on natural diamonds, has released its 2023 analytical report entitled, Diamond Facts: Addressing myths and misconceptions about the diamond industry. Through this report, the Natural Diamond Council (NDC) has set out to address misinformation about both natural diamonds and their synthetic counterparts. The report by the NDC holds significant relevance and importance for the region, particularly considering Dubai’s projected growth as a major diamond distribution hub. The NDC report empowers Emirati consumers with valuable insights, enabling them to make informed purchasing decisions amidst the growing interest in lab-grown diamonds, which are thought to be a significantly more sustainable alternative to natural diamonds.
“In an age where consumers are more inquisitive and enlightened than ever, they wish to know about the values and responsible business practices from the companies and indeed the wider industry from which they are purchasing,” says David Kellie, CEO of the NDC. “At the Natural Diamond Council, we want to support consumers in taking informed decisions by providing information transparently.”
This Diamond Facts report released by NDC has played a pivotal role in creating transparency and dispelling common myths about the diamond industry. By equipping our team with this knowledge, we can now better engage with our customers, empowering them to make informed choices when it comes to purchasing natural diamond jewellery. In the GCC, everyone appreciates the natural diamond.”